Ismail Rasheed Hassan

I design and build AI apps and websites.

From an idea to a live product people actually use.

IDEA

Portrait of Ismail Rasheed Hassan
Operations & Production Manager at SEC-⁠Intel

Building websites for 10+ years.

Working with AI since 2023, specialized in it for the last two years.

I work from Cairo with companies and online stores across Saudi Arabia and the Gulf. I take an idea, design it, and build it myself until it ships.

  • 10+years building websites
  • 2023started building with AI
  • Auto-reply to comments in the owner's voice

    Replexis
  • Product recommendations applied straight to Salla and Zid

    Stockwise
  • Real profit from every riyal of ad spend

    Misbar Metrics
  • Messaging and automation for businesses

    InstantSend

BUILD

What I build.

  • AI apps

    Smart tools inside your business: replies, analysis, recommendations.

  • Websites

    Fast Arabic and English websites built to bring in customers.

  • Web and mobile apps

    Apps that work on phone and desktop from day one.

  • Salla and Zid stores

    Store setup, apps, and integrations.

  • Automation

    WhatsApp messages and ClickUp tasks that run on their own.

  • Profit-based ads

    Campaigns measured by profit after costs (POAS), not revenue alone.

  • AI ad videos

    Short ad videos produced with AI.

How I work

  1. Define the idea

    The problem, the user, and the smallest version worth launching.

  2. Design and build

    Designed and built by me, with progress you see as it happens.

  3. Launch and measure

    Ship it, connect analytics, adjust based on the numbers.

Tools I work with

  • Next.js
  • React
  • Node.js
  • Claude Code
  • Salla
  • Zid
  • Make
  • ClickUp
  • Vercel
  • Cloudflare

LAUNCH

Built. Shipped. Running.

My products (co-owned with SEC-⁠Intel)

  • Replies to customer comments and reviews automatically, in the owner's voice.

    Screenshot of Replexis
  • Analyzes products on Salla and Zid stores and applies recommendations directly.

    Screenshot of Stockwise
  • Misbar Metrics

    True profit-on-ad-spend (POAS) analytics for Salla and Zid stores.

    In development
  • MQS

    In development

Built by me

Stores

My channel

How tech actually works

How tech actually works

Short explainers on how tech actually works.